A search for “chaos” populates:

"A ‘perfect storm’ for chaos: Unemployment system’s failures were a long time coming. Delays in unemployment benefits also indirectly affect other social services, such as medicaid: @NBCNews #CoronavirusUSA [link]”  - @shomaristone
 
“no but seriously, i relate to jaemin so much, after moments of chaos and loud noises, being alone in my room doing whatever i want is the only thing that calms me down” - @dulcenomin

“i dont even understand whats happening. everything is chaos and i'm just here like peepeepoopoo [photo of a strawberry holding a gun with the caption: this is a strobbery]”  - @clnh0
 
 
Within minutes, a failure of unemployment policy/enlightenment via k-pop/a violence-condoning-strawberry are all smashed to a pulp in your mind’s eye. Cultural Anthropologist Michael Wesch defined this phenomenon of worlds/words/images colliding as context collapse: “an infinite number of contexts collapsing upon one another into that single moment of a recording. The images, actions, and words captured by the lens at any moment becomes the gateway to a black hole sucking time and space–virtually all possible contexts–in on itself.” On the flattened, never-ending plane of a twitter.com feed, it seems impossible to extract a productive narrative when you’re inside of the internet’s asshole. 
 
To force the asshole metaphor, twitter.com is a place we can all go for a release–to take a metaphorical shit together. No one knows this better than cheeto baby hands, excreter extraordinaire and reigning arbiter of chaos on twitter.com. The human behavior is already embedded deep within all of us and the technology only amplifies it. 
 
Writer Sean Monahan in DAZED:
 
“We live in a time where one day, our shoutiest friend is insisting ‘LISTEN TO EXPERTS!!! MASKS DON’T WORK!!!!!’ and the next day giving us a DIY tutorial for making one out of a jock strap. Being constantly concerned with striking while the iron is hot creates an odd social amnesia.” Why do very-plugged-in humans continue returning to twitter.com to both get and give their fix of (*wide hand gestures to everything*) this shit?  
To investigate the behavior further in a willing participant (myself), every morning, I wake up and open the app. I scroll, read, scroll, read, scroll, read, scroll until the compounded negative effects of a parade of morally bankrupt tweets run dry. Only until my emotional well is depleted or my brain is exhausted from all of the mental gymnastics required to consume such garbage in the Screen World do I decide to sign off and join the Real World.  
 
“every marriage has one person who doom scrolls and reads headlines out loud pre-coffee, and another person who is begging them to stop.” - @almost_anna
 
The Law of Diminishing Marginal Utility states that all else equal, as consumption of a good (chaotic tweets) increases, the marginal utility (satisfaction) derived from each additional unit declines. Marginal utility may decrease into negative utility as it becomes unfavorable to consume another good. Therefore, the first unit of consumption for any product is typically the highest, with every unit of consumption to follow holding less and less utility. “The first slice of pizza you eat is soooOOo fucking good. Each additional slice you eat, makes you feel less good. Until you reach the point where having another slice = very bad,” is the AP Econ anecdote I remember learning about this law. So the question remains, if we keep reaching negative utility, why do we keep coming back?
 
Well, everything isn’t as awful as it may seem in the Screen World. In less than 4 years since the election of cheeto baby hands, twitter.com has managed to nearly triple its valuation from $9 billion to $26 billion – consumption leads to capital either way you bend it. Researcher Marysia Ogrondik theorizes an economic model of addictive consumption that can be used to understand this behemoth of a jump. Consumption of an addictive good induces a development of a “stock of past consumptions,” she refers to this as an “addiction stock.” The addiction stock increases the marginal utility of the present addictive consumption (doom scrolling + TWTR stock): present consumption increases future consumption via the reinforcement effect. The more we spend (time + money) on twitter.com, the higher our tolerance for the lows become and the never-ending need for “satisfaction” that follows.

The cycle repeats.  
 
In an interview about how he imagines the economy to jumpstart post-COVID, Whi*e Hou*e advis*r Kev*n *asset* referred to Americans as “human capital stock.” Placing bets on human lives is a tale as old as time. When our consumption patterns are manipulated and our behavior capitalized on, what can we even do? Ogrondik proposes a future of increased agency when confronted with the seemingly futile patterns of addictive consumption, one that reinforces personal willpower. In this time of an American Reimagining, self-control is a stock we should all be longing.